Formula de Lanzamiento Jeff Walker
BONUS Lesson 4 Nugget: “Hidden” Launch Sequences
The full bonus replay is live, so go check that out when you’ve got a chance.
Right now I’ve got another “slice” ready for you - it’s all about the pre-prelaunch sequence, and the post-launch sequence. Those are the two “hidden” sequences that people who try to reverse engineer PLF wind up missing - and they’re critical to your long-term success. Watch now:
FREE BONUS PDF: The Launch Blueprint
In this special 30+ page bonus download, I’m breaking down my launch process into a step-by-step roadmap that’s easy to follow. I’ll walk you through building a viable, profitable business in a systematic way, using my proven formula… and I’ll even share some of our recommended tech tools. Download it here.
Your questions… answered
Just released: I created the most extensive product launch FAQ (frequently asked questions). This is HUGE! I think there’s something like 49 questions on this page… so if there’s something you’ve been wondering about launching or PLF, this page is for you. Check it out.
60+ Case Studies - all on one page!
We’ve got a full page of 60+ INCREDIBLE Case Studies… featuring launches in all kinds of niches and markets. There are a bunch that are about launching and pivoting in 2020, too (just in case you needed even MORE inspiration). And you can use the dropdown menu at the top to quickly search for case studies about artists, or physical products, or B2B, or…
Check out the full Case Studies page now.
First She Launched… Then She Bought a House
Kara Andretta helps cake decorators run successful home businesses. She had a blog that got lots of readers, but very little revenue. In her first launch, Kara more than doubled her list and made $91,000.
Six Figures Later, She's Living in Her Dream Home
As a young artist, Sabrina Ward Harrison couldn't find the resources she was looking for, so she created them herself. After years of in-person workshops, she worried about whether her work would translate online. The answer? She made $30,000 on her first PLF launch, six figures on her second... and now she's living in her dream home on a lake (with a dock and a canoe).
Teacher Launches While 7 Months Pregnant - $300k in 4 Months!
Teacher Launches While 7 Months Pregnant - $300k in 4 Months!
Busy mom-of-four Kayse Morris planned her first launch while she was 7 months pregnant. She met her launch goal of $25,000 in just a few hours... and her first two launches brought in more than $300,000 in less than 4 months. Kayse’s market? Showing teachers how to sell their lesson plans online.
BONUS Lesson 4 replay now live!
I snuck one in… but I couldn’t help myself. :-)
In this special unannounced bonus lesson, I talked about two “hidden” launch sequences that provide extra power for your launch... and how you can use them to go from a single launch to a sustainable business that creates income and freedom way beyond your initial launch.
Click to watch (and don’t forget to leave a comment!):
Lesson 3 Nugget: Open Cart Sequence
The full Lesson 3 replay is up now… definitely check that out because it’s got details about my Product Launch Formula, and I know a lot of people were asking for that.In the meantime, I “sliced” out a key learning from last night’s live lesson - it’s about the “open cart” sequence, or how you communicate with your people after you make your offer. When you do it right, you can ask for (and get) the sale in a totally non-slimy, non-sleazy way. Watch now:
Her Paintings Sell for $12,000 Each - and Her Courses are Always Full
Mary Gilkerson is a painter who decided to take her experience teaching college-level art and use it to create an online course. Before PLF, she brought in a pretty respectable $12,000… but after PLF, her launch brought in $54,000. Now Mary’s online art courses are consistently full, and she’s selling more of her own work than ever before. AND she’s using PLF to sell her paintings for up to $12,000 each!
After 11 Years, Launching Helped Double Her Business
Cathy Hay has a membership site where she teaches people how to make beautiful, historically accurate corsets. She started the site long ago, and sales were OK... but not really growing. And then she started using PLF… and the results were dramatic.
Over $100K in One Hour… in the Knitting Niche!
Amy Small is in a niche of a niche… she designs hand-spun yarn and creates custom knitting patterns. Her very first PLF launch led to $12K in a single day… and her most recent one brought in $100K in the first HOUR. Her customers LOVE her “knit-along” events, especially since the start of the pandemic. Now Amy’s living a life she loves and being creative every day.
Lesson 3 replay now live!
This one was about making the sale. This is where a lot of people struggle… but there’s a way to make your offer in a natural, non-slimy way that has people excited to buy. That’s what I show you in lesson 3. Plus we opened registration for PLF... You can get all the details in the replay.
Click the link below… that’ll take you to the replay page where you can watch the video and add a comment:
Click this link to view this video now.
Lesson 2 Nugget: JV Launch
The full Lesson 2 replay is up for your binge-watching pleasure.
Right now I wanted to share a little “nugget” about the JV (or Joint Venture) launch.
This is where you get to tap into the awesome power of using other people’s lists to get maximum leverage for your launch (and drastically increase the size of your list to help create your biggest launch ever). It’s like pouring gasoline on an already roaring fire. Watch it now:
Lesson 2 Nugget: Seed Launch
The full Lesson 2 replay is now up on the Concierge page, so make sure to watch that when you’ve got a chance.
In the meantime, I’ve pulled out a super important concept for you - the Seed Launch.
This process will take you through the exact steps to create a product in real time. And I know it sounds crazy, but you can start with no list and no product… and actually get paid before you create your product.
Or if you’ve got a business and have a new product idea, you can test it out quickly without spending a ton of time and money developing something that might not sell. Watch it now:
A Year’s Worth of Seafood Sales - in a Week
As a farmer, Blaine Hitzfield wasn’t sure if PLF would work for his family’s business. But his wild-caught fish launch brought in $38,000 in 7 days - double the amount the farm would normally make on seafood in an entire year. He thought it was a fluke… until he did a launch for his grass-fed and pasture-raised beef... and the numbers were just as crazy.
From In-Debt to Adoption Using Launches
Amanda and Jonathan Texeira managed to save enough to pay off $24,500 in debt in less than 8 months. After that happened, they had people begging to learn how they did it. But life kept getting in the way… until Jonathan was suddenly laid off, and it was time to find another way to put food on the table. Their first launch brought in $6,000… and things kept getting better from there. More recently, one of their next launches made enough to pay for the high cost of adopting a child.
She Had to Change Her Plans and Create a New Business Model on the Fly...
Janna Morishima had just started her brand new business as a literary agent in January of 2020. In March, she was seriously considering getting a new job when she suddenly remembered learning about Jeff and PLF. She went all in and grew a small list of 150 people... and when she made her first offer, she had 27 sign up, netting almost $24K for her very first launch!
Replay from Lesson 2 now live!
This one one was about the three main types of launches, and how to know which one to use to grow your business. These launches work for any stage in business, from just starting out to 7 figures and beyond.
Click this link to view this video on the replay page and leave a comment:
Lesson 1 Nugget: Mental Triggers
We added the full replay of Lesson 1 to this page late last night… definitely check that out.
And I wanted to make sure you saw this important concept I taught, so I sliced it out for you…
It’s all about the Mental Triggers… they’re what takes Product Launch Formula to an entirely different level. This is how you tap into the way the human brain thinks — how humans have evolved over thousands of years — to stand out in your market. When paired with the Sideways Sales Letter… this is how you create irresistible offers. Watch it now:
Lesson 1 Nugget: The Sideways Sales Letter
We’ve got the full replay of Lesson 1 up for you now - be sure to check out the full replay.
And here’s one of the concepts I taught - it’s super important and I wanted to make sure you saw it…
This is the one core strategy behind Product Launch Formula — how to turn your marketing into an event and launch your product, service, or business. Whether you’re just starting out or have an established business, this is how you launch. Watch it now:
Helping People in the Bedroom - From Her Own Living Room
Vanessa Marin had a sex therapy business where she worked with clients on a one-on-one basis. She had a thriving business, but she thought she could help more people with an online business. She and her husband discovered PLF… and they’ve never looked back. Their first launch brought in $15,000… and their results grew from there. Their next launch did $45,000 and the one after that did $105,000.
Thirty-something and Making Seven Figures Per Launch
Dylan Frost and his partners built a successful business selling physical products on Amazon. They developed a system for wholesaling products, and started teaching their method to other sellers. Using PLF, their first launch brought in $147,000 and each of the last four launches brought in more than $1 million. Dylan anticipates crossing the $10 million mark this year.
Foster Dad’s Discovery Has Helped Thousands of Families
Jeff Noble teaches people about Fetal Alcohol Spectrum Disorders (FASD), which are the leading cause of developmental disabilities. Even though he’s not a doctor or therapist, he’s used launches to turn his passion into a global mission, and now travels the world to teach people how to cope with this misunderstood health condition.
40 Cancelled Speaking Engagements Led Him to Launch…
Elliott Connie is a psychotherapist who teaches other psychotherapists how to do Solution Focused Brief Therapy (SFBT). Over the years he’s built a sizable practice and traveled the country as an expert speaker. He started launching back in 2016, but it all came together in March of 2020 after the pandemic led to a string of speaking cancellations. So he went all in and generated more than $50K!
From Hobby to Six-Figure Business... in One Year
Anne LaFollette was close to retiring from her longtime corporate job… and then she was laid off. She signed up for PLF, turned her pattern-making hobby into a business - and is about to cross the six-figure line just a year after her first launch.
Lesson 1 Replay now live!
Just got the video uploaded from Lesson 1 - in case you missed it, we talked about how to build an audience and a product, even if you have no experience and you're starting from nothing. I shared my formula for delivering value that naturally leads to a great launch and lots of sales.
Welcome to the Live Launch Masterclass!
Real quick… I shot a super short video with an overview of what to expect. Check it out:
IMPORTANT: Check out the upcoming events in the box at the top right of the page. It’s got the schedule for the remaining live lessons in the Launch Masterclass.
Each live lesson will be happening right here on this page (it will refresh as soon as we go live), so don’t forget to add it to your bookmarks. I’ll send you an email reminder before we go live, too.
This thing is going to be epic - I’m going to see just how far I can go with this “give away your best stuff for free” theory of business building… and I think you’re really going to love it. See you soon!
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